What is Difference Between SEO and Digital Marketing?

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Most of the times people are quite confused between these two terms or they often think both are synonymous. But there are lots of difference between this two. Let us understand the following in detail. An SEO company optimizes the websites and do the best practices to make its online presence i.e. to be at the top pages in search engine listing. While digital marketing looks at the entire process to make it online presence superb.

SEO Specialist and Digital Marketing Manager

SEO is the subset of web marketing. An SEO specialist is an expert to bring your website at higher ranking or at the top in terms of ranking. For example, if someone searches on a laptop professional services in Mumbai then it’s the duty of the SEO expert to enhance the website and make that website at the top so people can find their needs easily. However talking about the web marketing it is the main root from where SEO comes, a digital marketing manager looks at the overall online presence of the website as well as other best practices such as email marketing, SMS marketing, PPC marketing and other web  marketing services. An SEO company optimizes the website in such a manner that its search engine result improves in a better way.

Latest trends in Digital Marketing

Trends keep on updating and changing so we have to go through according to the trend. Initially, SEO was enough for the market but as social media expanded highly so now we have to incorporate Web marketing strategies with SEO practices. Both digital marketing and SEO will go hand in hand, if u want to create your online presence in an effective way before your competitor moves ahead to catch your customers then you have to do both web marketing and SEO continuously. The climate of today’s market is like that only i.e. you have to incorporate strategies of web marketing with SEO practices.

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